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Dior’s Delights

February 12, 2010

Spring – and romance – is in the air, and so the timing of the re-launch of four classic fragrances from Parfums Christian Dior is just perfect.

Eau Fraiche (from£63), the fresh and fruity chypre which kickstarted the trend for eaux de cologne back in the early 1950s, is the oldest of the quartet.

Then there’s the super-feminine Diorissimo (from £45), perfume supremo Edmond Roudnitska’s 1956 celebration of Christian Dior’s favourite flower, the lily of the valley. For 2010, current Parfums Dior nose Francois Demachy has introduced an eau de parfum version of the original eau de toilette, with a more intense floral heart.

Diorella (from £45), created in 1972, is a modern, fresh chypre while Dioressence (from £45), launched in   1979, was Dior’s first oriental fragrance – a mysteriously sensual scent with notes of geranium, cinnamon and patchouli.

We’re pretty sure that it would be the sexiest of the set – Dioressence – that our birthday bombshell, Kim Novak (right), who turns 76 tomorrow, would select. Her enigmatic screen personality certainly matches that of the fragrance…

But if you’re more the type to go for the latest thing, check out future classic Forever and ever Dior (from £63), a heady, sweet and floral fragrance which complements its four older siblings and comes in a matching, new look, flacon.

* These perfumes, Les Creations de Monsieur Dior, are available now; for more info visit

2 Comments leave one →
  1. February 12, 2010 10:56 am

    Don’t you love the illustrations. I keep them pinned on my working mood board. I so wish we could go back to more illustrations in beauty and fashion, back to it’s roots in some ways. There’s so much glamour, storytelling and potential in the crossover with botanical and beauty, especially fragrance…

  2. alisonkerr permalink
    February 12, 2010 12:49 pm

    I’m with you, Lee. It’s a bit of a lost art, isn’t it?

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